The hydrangea market has significantly evolved in recent years, becoming one of the most popular flowers in floral decorations worldwide. From their vibrant colors to their great versatility, hydrangeas are in demand by importers, wholesalers, and retailers in key markets such as North America, Europe, and Asia.
Flowers That Connect Hearts, From Colombia to the World
Below, we explore some of the most relevant trends that are impacting the supply and demand for hydrangeas in the global market:
- Sustainability as a Priority
More and more, international buyers are looking for suppliers who adopt sustainable practices in their cultivation processes. This includes the use of organic fertilizers, farming techniques that minimize environmental impact, and respect for biodiversity. Flores el Pórtico, for example, stands out for its commitment to sustainability, guaranteeing a high-quality product that does not compromise the environment.
This trend not only responds to a growing concern for environmental responsibility, but also to increasingly strict regulations in European and North American markets, where consumers value traceability and the ecological impact of the products they purchase.
- Diversity of Colors and Shapes
Hydrangeas offer an incredible variety of colors, making them an attractive option for any occasion or event. The most popular shades in the global market include blue, pink, white, and green, although hydrangeas with changing colors throughout the seasons are also gaining ground, especially in markets like Europe.
This year, the trend has seen a growing preference for soft tones and pastel-colored hydrangeas, especially in wedding and corporate event decorations. Additionally, hydrangeas combined with other seasonal flowers have proven to be a versatile and visually impactful option.
- Preference for Fresh and Long-lasting Flowers
In markets like North America and Asia, buyers increasingly value the freshness and durability of flowers. This has driven hydrangea producers to improve their cultivation and quality control methods, ensuring that the flowers arrive at their destination in perfect condition.
Flower exporters, such as Flores el Pórtico, are implementing advanced technologies to preserve freshness during transport, thus meeting the expectations of the most demanding customers. This focus on quality is positioning hydrangeas as one of the most reliable flowers for export.
- Demand in Events and Floral Decorations
One of the sectors where hydrangeas continue to be a key element is in events and floral decorations. The versatility of this flower, both in size and color, has made it a popular choice in the organization of weddings, corporate events, and interior decorations.
In countries such as the United States, United Kingdom, and Japan, hydrangeas have earned a prominent place in decorative trends, where their volume and elegance are perfect for creating imposing and sophisticated floral arrangements.
- Growing Interest in Direct Purchases From Producers
Another key trend is the interest of international buyers in purchasing directly from local producers, such as Flores el Pórtico. This not only ensures a closer relationship with suppliers, but also allows access to high-quality products at competitive prices, without intermediaries.
Family-owned businesses that stand out for their personalized service, such as Flores el Pórtico, are well-positioned to capture this trend, offering a service that goes beyond simply supplying flowers, providing added value in the form of a commitment to quality and the customer.
